Expo — Business Analytics Connector

Pared, Inc. dba Expo · Updated July 2026

Connect Claude or ChatGPT to your Expo data and ask questions about your business in plain English — no SQL, spreadsheets, or report-building required. This page covers setup, what you can ask, and how your data is protected.

01 What it is

Expo — Business Analytics is an MCP (Model Context Protocol) connector that links your AI assistant — Claude or ChatGPT — to your company’s Expo data warehouse: the same pipeline that powers your Expo dashboards. Once connected, you can ask about sales, traffic, labor, menu performance, and per-employee metrics for any store, district, region, or your whole company, and get answers grounded in your actual data.

Every tool in the connector is strictly read-only. There is no tool that can create, change, or delete anything in your warehouse.

02 Requirements

• Your company is an Expo customer with an active data pipeline.
• You have an Expo user account (the same email and password you use for your Expo dashboard).
• Your account has a connector seat enabled by your company’s Expo administrator. If you’re not sure, ask your admin or contact support.
• Your company’s connector URL. Each customer has their own: https://mcp.<your-subdomain>.getexpo.com/mcp, where the subdomain matches your Expo dashboard address. Your Expo admin or our support team can confirm it.

03 Connect from Claude

1. Open Claude and go to Settings → Connectors → Add custom connector.
2. Paste your company’s connector URL (for example https://mcp.yourcompany.getexpo.com/mcp) and click Add.
3. A browser window opens to the Expo login page. Sign in with your Expo email and password.
4. Back in Claude, start a new chat, open the tools menu in the message box, and toggle Expo — Business Analytics on.
5. Ask a question — for example, “What were net sales last week by location?”

04 Connect from ChatGPT

1. In ChatGPT, open Settings → Connectors and choose to add a custom MCP connector.
2. Enter your company’s connector URL and complete the Expo login when the browser window opens.
3. In a conversation, enable Expo — Business Analytics and ask your question.

05 What you can ask

• “What were net sales last week by location?”
• “Show labor percentage by store for last month.”
• “Break down net sales by district for last week.”
• “Which menu items sold the most units last week?”
• “Who had the highest sales per labor hour last week?”
• “Explain the metric ‘labor %’ — how is it calculated?”
• “List the sales-related metrics I can ask about.”

You can scope any question to one store, a district or region, comp vs non-comp stores, or your whole company, and use natural date phrases like “last week,” “this period,” or exact date ranges. The connector resolves your company’s fiscal calendar automatically.

06 Available tools

• query_data — natural-language questions about store, district, or company-level metrics.
• query_group_data — breakdowns by district, region, or other location groups.
• query_item_data — menu-item questions: units sold, product mix, top sellers.
• query_employee_data — per-person labor metrics such as sales per labor hour.
• query_raw_metric — raw per-store, per-day values for exact metric codes and dates.
• explain_metric — how any metric is defined, calculated, and unitized.
• list_metrics — browse and search the metrics available to your account.
• list_locations, list_items, list_categories — reference lists of your stores, menu items, and categories.

07 Security & data handling

• Read-only, enforced three ways. Every database session is opened read-only, every statement is validated against a read-only allow-list, and queries may only touch approved reporting tables and functions.
• Your data only. Access is granted per user by your company’s Expo administrator and scoped to the locations and metrics that account is permitted to see. Each question is answered only against your own company’s contracted data.
• Standard OAuth 2.1 login. The connector uses OAuth with PKCE; your Expo password is entered only on the Expo login page, never shared with Claude or ChatGPT.
• No conversation access. Each tool receives a single question, never your chat history.
• First-party pipeline. Expo operates its own data pipeline for its own customers; this connector exposes only that pipeline — it is not a general-purpose database tool.

For how Expo handles personal data generally, see our Privacy Policy.

08 Troubleshooting

• “Authorization with the MCP server failed.” Your account doesn’t have an active connector seat. Ask your Expo admin to enable it, or contact support.
• A question returns no data. Try rephrasing, or add an explicit date range. If a metric isn’t tracked for your company, the connector says so rather than guessing.
• Wrong company or login loop. Confirm you’re using your company’s own connector URL — each customer has a dedicated subdomain.

09 Support

Questions, seat requests, or anything unexpected: email support@getexpo.com and include your company name and the question you asked. We’ll get back to you within one business day.